Privacy Policy

Elle & Ember is committed to protecting your privacy and handling your personal information responsibly. This policy complies with the Australian Privacy Act 1988 (Cth) and Australian Privacy Principles (APPs), the General Data Protection Regulation (GDPR) in the European Union, the UK GDPR, and the California Consumer Privacy Act (CCPA) in the United States.

1. What We Collect
We may collect personal information such as your name, email address, and any other details you voluntarily provide when signing up for resources, subscribing to our newsletter, or contacting us. Non-personal data (such as browser type, device information, and usage patterns) may also be collected through cookies and analytics tools.

2. Why We Collect It
We use your information to:
  • Provide access to requested downloads or services
  • Send newsletters and updates (only if you opt in)
  • Respond to enquiries or feedback
  • Improve our website functionality and user experience

3. Legal Basis for Processing (GDPR & UK GDPR)
For users in the European Union or United Kingdom, Elle & Ember processes personal data only when we have a lawful basis for doing so, including:
  • Your consent (e.g., signing up to receive emails)
  • Contractual necessity (e.g., providing a product or service you requested)
  • Compliance with a legal obligation

As a data subject under GDPR or UK GDPR, you have the right to:
  • Request access to your personal data
  • Request correction or deletion of your personal data
  • Request restrictions on processing
  • Object to the processing of your data
  • Request the portability of your data
  • Withdraw consent at any time without affecting prior lawful processing
  • Lodge a complaint with a supervisory authority in your jurisdiction

We only collect information necessary to provide you with services or enter into a contract with you. You will not be required to give consent to unnecessary processing as a condition of using our services.

We retain the personal information you provide until the earlier of:
(a) you requesting that we delete it,
(b) our decision to cease using our existing data providers, or
(c) our determination that the value of retaining the data is outweighed by the cost or risk of continued storage.

To exercise your rights, contact us at hello@elleandember.com.

4. CCPA Compliance (California Residents)
Under the California Consumer Privacy Act (CCPA), California residents have the right to:
  • Know what personal data we collect and how it is used
  • Request access to or deletion of their personal data
  • Opt out of the sale of personal information (we do not sell data)
  • Not be discriminated against for exercising these rights

To exercise your CCPA rights, contact us at hello@elleandember.com.

5. Cookies and Analytics
This site uses cookies and analytics tools (such as Google Analytics) to understand how users interact with our website. This helps us improve our content, layout, and performance. You can manage or disable cookies through your browser settings.

6. Data Storage
Your personal information is stored securely on trusted cloud-based platforms and the email list server used to deliver Elle & Ember newsletters. Access is limited to individuals managing communications and services.

We retain your data only as long as necessary to fulfil the purposes for which it was collected or to meet legal, tax, or regulatory requirements. When no longer required, data is securely deleted or permanently de-identified.

We may use software tools to generate anonymous statistical summaries to evaluate site traffic, identify performance or design issues, and understand user behaviour.

For site security and service availability, we monitor network traffic to detect unauthorised access or malicious activity.

7. Disclosure of Your Information
As a general rule, Elle & Ember does not sell, rent, lease, or otherwise transfer your personal information to third parties. However, we may disclose your information in the following limited circumstances:

To trusted service providers, affiliates, or contractors who assist in operating our website, delivering services, or conducting business on our behalf—provided that those parties agree to keep this information confidential.

To legal representatives (such as lawyers or collection agencies) if necessary to enforce our Terms of Use, Privacy Policy, or other agreements.

In the event of a business transfer, such as a merger, divestiture, restructuring, reorganization, dissolution, or sale of all or part of Elle & Ember’s business or assets.

When required by law or in response to valid legal requests by public authorities (e.g., court orders or government agencies). We may also disclose your data if we believe, in good faith, that it is necessary to protect our rights, ensure user safety, or prevent fraud or illegal activity.

8. Data Security
We use commercially reasonable methods to safeguard the information you provide. This includes standard security protocols and working with trusted third-party vendors. Where applicable, data entered on our website may be encrypted and transmitted via Secure Sockets Layer (SSL).

Please note that email is not a secure medium. We recommend you do not send sensitive information via email. Any such transmissions are at your own risk. Credit card details and other financial data are never sent by email through our platform.

While no system is 100% secure, we take reasonable and appropriate steps to reduce risks and protect your personal data from unauthorised access, loss, or misuse.

9. International Data Transfers
Your data may be stored or processed outside your country of residence, including in the United States, United Kingdom, or Australia. Where required, we implement safeguards (such as Standard Contractual Clauses) to ensure your information is protected in compliance with relevant data protection laws.

10. Your Rights
Depending on your location, you may have the right to:
  • Access, update, or delete your data
  • Withdraw consent at any time
  • Request data portability
  • Object to or restrict processing
  • Lodge a complaint with a regulatory authority

You will not be required to pay a fee to access your personal data or to exercise any of these rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. In some cases, we may refuse to comply with the request in these circumstances.

To help us confirm your identity and ensure that your personal data is not disclosed to anyone without the right to access it, we may request specific information from you. We may also contact you to ask for further details to help us respond to your request more efficiently.

We aim to respond to all legitimate requests within one month. If your request is particularly complex or you have made multiple requests, it may take us a little longer—in which case we’ll keep you informed of any delays.

If you are located in the United Kingdom, you have the right to make a complaint at any time to the relevant authorities. However, we’d appreciate the opportunity to resolve any concerns directly before you contact them. Please reach out to us first at hello@elleandember.com.

All newsletters include an unsubscribe link. You may remove yourself at any time or request data updates or deletions by emailing hello@elleandember.com.

11. Third-Party Links
This website may contain links to third-party websites. We are not responsible for the privacy practices, content, or data collection policies of those external sites.

12. Intellectual Property Rights
All content on this website—including illustrations, art, tutorials, text, branding, downloads, and design—is the intellectual property of Elle & Ember unless otherwise stated. These materials are protected by copyright, trademark, and related laws.

You may view and download content for personal, non-commercial use only. You may not copy, modify, reproduce, republish, transmit, distribute, or otherwise use our content without prior written permission. Unauthorised use may result in legal action.

13. Limitations on Linking and Framing
You may link to this site, provided that the link does not imply sponsorship or endorsement by Elle & Ember. You may not frame or inline-link any content from this site or embed our content or intellectual property in another website or service without our express written consent.

14. Changes to This Policy
We may update this Privacy Policy to reflect changes in legislation, business practices, or service providers. Updates will be posted on this page.



If you have any questions or concerns regarding our privacy policy please direct them to hello@elleandember.com



Last Updated: 29 May 2025